In recent years, electronic products have played an increasingly important role in modern society and have penetrated into people’s life and work. With the continuous development of technology and the increasing demand for convenience and innovation, the functions and performance of electronic products continue to improve. However, the intensification of market competition and the rapid advancement of technological progress have brought many challenges and opportunities to the field of electronic products. This paper takes the new product development project management process of Lenovo Company as the research object, adopts investigation analysis method, literature analysis method and project management theory and gateway development management theory to deeply analyze the existing problems in the new product development project management of Lenovo Company, such as: The new product development cycle is long, the new product development cost is over budget, the new product development project organization and coordination ability is weak, and the project monitoring and feedback are not timely. The causes of these problems are analyzed. In view of the existing problems, this paper makes an in-depth study of the relevant theories of project management and new product development, and puts forward an optimization scheme suitable for the improvement of the new product development project management of Lenovo Company. It means adopting agile development scheme, establishing project development cost control point, optimizing organizational structure, and establishing perfect project management supervision and feedback mechanism. Finally, based on the current situation of Lenovo ‘s new product development, this paper proposes the guarantee measures for the smooth implementation of the new product development project management optimization plan, namely, talent guarantee, development and innovation awareness, risk control awareness, and management awareness in strengthening cultural construction, so as to ensure the smooth implementation of new product development project management.

Ⅰ. Introduction
Ⅱ. Literature Review
    1. Theory Related to Project Management
    2. Theory Related to New Product Development
    3. Current Status of Project Management Research at Home and Abroad
    4. Current Status of New Product Development and Research at Home and Abroad
Ⅲ. Analysis of the Current Situation and Problems of New Product DevelopmentProject Management in Lenovo Company
    1. Lenovo Company Introduction
    2. Analysis of the Problems and Causes of Project Management in Lenovo’s NewProduct Development
Ⅳ. Optimization Plan for New Product Development Project Management
    1. Optimization Ideas for Project Management in New Product Development
    2. Optimization Strategy for New Product Development Project Management
Ⅴ. Measures to Ensure the Implementation of Lenovo’s New ProductDevelopment Project Management Optimization Plan
    1. Talent Security
    2. Open Innovation Awareness
    3. Risk Control Awareness
    4. Conclusion and Outlook
References

• Chen Xi(Lecturer, Business School, Shandong Jianzhu University, China)
• Wang Xinyu(Undergraduate, Business School, Shandong Jianzhu University, China) Corresponding author
• Li Hao(Undergraduate, Business School, Shandong Jianzhu University, China)