The domestic swine industry is currently facing a threat due to the recent increase in pork imports. This study aims to determine what factors influence consumers' intention to consume imported pork and suggest measures to support the domestic pork industry. To achieve this, we analyzed data from the Korea Rural Economic Institute's Food Consumption Behavior Survey using a binary logistic regression model. The results revealed that a higher intention to consume imported pork is linked to a higher intention to consume imported rice, purchasing meat online, frequent purchases of HMR, and procuring U.S. beef, especially among urban residents. On the other hand, a lower intention to consume imported pork is associated with a higher awareness of animal welfare certification, frequently dining out, and older age. Based on these findings, we propose the following response measures for the domestic swine industry: implementing educational programs, marketing, and advertising specifically targeting urban residents to improve their perception of domestic agricultural products; enhancing price competitiveness through distribution optimization; and developing policies to promote the use of domestic pork as an ingredient in processed foods.

서 론
연구대상 및 방법
    1. 연구 대상
    2. 연구방법
결과 및 고찰
    1. 섭취의향 여부에 따른 집단 간 비교 분석
    2. 이항 로지스틱 모형 및 한계효과 분석 결과
    3. 모형 적합도 검정
요약 및 결론
감사의 글
References

• 오병무(충북대학교 농업경제학과 석사과정생) | Byeong-mu Oh (Master’s Student, Dept. of Agricultural Economics, Chungbuk National University, Cheongju 28644, Korea)
• 오지혜(충북대학교 농업경제학과 학부과정생) | Ji-hye Oh (Bachelor’s Student, Dept. of Agricultural Economics, Chungbuk National University, Cheongju 28644, Korea)
• 윤수민(충북대학교 농업경제학과 학부과정생) | Su-min Yun (Bachelor’s Student, Dept. of Agricultural Economics, Chungbuk National University, Cheongju 28644, Korea)
• 조원주(충북대학교 농업경제학과 교수) | Wonjoo Jo (Professor, Dept. of Agricultural Economics, Chungbuk National University, Cheongju 28644, Korea)
• 서홍석(충북대학교 농업경제학과 교수) | HongSeok Seo (Professor, Dept. of Agricultural Economics, Chungbuk National University, Cheongju 28644, Korea)
• 김선웅(충북대학교 농업경제학과 교수) | Seon-woong Kim (Professor, Dept. of Agricultural Economics, Chungbuk National University, Cheongju 28644, Korea) Corresponding author