This study contemplates the effect of social media advertising attributes on consumers’ purchasing decisions in cosmetic products. It will serve as basic data for SNS’s advertising strategy and marketing that promotes cosmetics sales. This study conducted a survey and went through the analysis process of SPSS v.25.0 statistical program. Frequency analysis, exploratory factor analysis, descriptive statistical analysis, correlation analysis, and regression analysis were conducted to analyze that informativity, reliability, entertainment, interactivity, and disturbance among SNS advertising attributes were used as effective advertising strategies, which had a positive effect on consumers' purchasing decisions. Therefore, in the cosmetics industry, it is necessary to seek strategies to actively utilize marketing in the social media space to promote consumers' purchase needs and to activate purchases.

1. Introduction
2. Reserch Method
    2.1. The subject selection and data collection
    2.2. Reserch Model and Hypothesis
    2.3. The Reserch Tool and Mersurement
    2.4. Data Analysis Method
3. Results and Discussions
    3.1. General Characteristics of Survey Subjects
    3.2. Validation of the Measurement Tool'sValidity and Reliability
    3.3. Technical Statistics and CorrelationAnalysis
    3.4. Verification of Hypothesis
4. Conclusion
References

• Hee Yoon(Department of Beauty Art, Honam University, Professor) | 윤희 (호남대학교 뷰티미용학과 교수) Corresponding author