This study aims to develop effective strategies for stimulating seafood consumption in the growing young children market, particularly at a time when interest in healthy eating is increasing. To achieve this, data from the 2023 survey on changes in seafood consumption behavior of 1,000 domestic consumers by the Korea Disease Control and Prevention Agency were utilized. The analysis was conducted using an ordered probit model, along with T-tests and chi-square tests to examine the determinants of seafood consumption. The results indicated that the presence of young children in a household significantly influences seafood consumption. This is largely due to the perception that seafood is beneficial for the health and safety of infants and toddlers. Households with young children prioritize food safety and convenience, showing a preference for pre-processed seafood, while households without young children tend to purchase unprocessed seafood and prepare it themselves. This study highlights the impact of having young children on seafood consumption and purchasing behavior, providing valuable insights for the development of targeted seafood marketing strategies and policies.

I. 서 론
Ⅱ. 영유아 수산식품 소비 동향
    1. 영유아 시기의 단백질 섭취원으로서의 수산식품 섭취의 의미
    2. 영유아 수산식품 소비 동향
Ⅲ. 자료 및 분석 방법
    1. 분석 자료
    2. 분석 방법
Ⅳ. 실증분석 결과
    1. 영유아 보유 유무에 따른 소비결정요인 분석
    2. 영유아 보유 유무에 따른 소비 특성 분석
Ⅴ. 결 론
REFERENCES

• 정연희(한국해양수산개발원 수산업관측센터 연구원) | Yeon-Hee Jung (Researcher, Institute of Resources & Environmental Economics, Busan, 49111, Rep. of Korea)
• 한기욱(한국해양수산개발원 해외시장분석센터 전문연구원) | Ki-Uk Han (Senior Researcher, Institute of Resources & Environmental Economics, Busan, 49111, Rep. of Korea) Corresponding author