It is considered that a skincare shop is one of important places for skincare and beauty care. Due to increasing daily stress and environmental pollution recently, healthy skin is getting important and more people are visiting skincare shops. This study investigated the effects of laporte of skincare shop workers on customer reliability and satisfaction with a focus on women in twenties and thirties, and those of reliability on customer satisfaction, aiming at providing basic information for active management of skincare shops. For the purposes, this study used a questionnaire to collect the data and using SPSS 25.0. conducted a frequency test, an exploratory factor analysis, a descriptive statistical analysis, a correlation analysis and a reliability test to analyze the data collected. As a result of the study, it was discovered that laporte of skincare shop workers had a significant effect on customer reliability and satisfaction and reliability had a significant effect on customer satisfaction. It suggested that relationship between skincare shop workers and customers is very important for skincare shop management.

Abstract
1. Introduction
2. Theoretical Background
    2.1 Laporte
    2.2. Reliability
    2.3. Customer Satisfaction
3. Results and discussion
    3.1. General Characteristics of The Subjects
    3.2. The Validity and Reliability Test
    3.3. The Descriptive Statistics andCorrelations Test
    3.4. Test of Hypotheses
4. Conclusion
References

• 이진서(호남대학교 뷰티미용학과, 대학원생) | Jin Seo Lee (Doctor’s Program, Graduate School of Honam University)
• 윤희(호남대학교 뷰티미용학과, 교수) | Hee Yoon (Professor, Department of Beauty&Cosmetology, Honam University) Corresponding author