Recently, with the development of industrial technology and the increase of young consumers, engine monitoring devices for small ships are rapidly changing from analog devices to LCD-based digital devices. In addition, consumers’ product selection criteria are gradually increasing in favor of luxurious and emotional products rather than price attractiveness. Therefore, in order to develop differentiated products in marketing, it is necessary to find and improve emotionally attractive quality elements. The purpose of this study is to collect 11 customer requirements related to the emotional quality of DGP (Digital Gauge Panel) for small ships through customer interviews and to find attractive quality elements among the emotional qualities of DGP for small ships. 17 design elements were derived by applying QFD to the collected customer requirements, and they were classified into one-dimensional quality, must be quality, and attractive quality through Kano model analysis, and 6 attractive quality elements were confirmed using Timko customer satisfaction index.

1. 서 론
2. 이론적 연구
    2.1 선박 엔진 게이지 판넬
    2.2 감성품질의 정의 및 특성
    2.3 감성품질 관련 기존 연구
3. QFD를 활용한 설계요인 도출
    3.1 DGP에 대한 고객 요구사항 조사
    3.2 DGP의 품질 구성요소 분석
    3.3 QFD를 활용한 설계요소 분석
4. Kano 모델 분석
    4.1 이원적 설문지와 설문
    4.2 Kano 모델 분석결과
5. Timko 계수에 따른 설계요인
6. 결 론
References

• Su-Jin An(Department of Industrial & Management Engineering, Dong-A University) | 안수진 (동아대학교 산업경영공학과)
• Jee-Won Choi(Department of Industrial & Management Engineering, Dong-A University) | 최지원 (동아대학교 산업경영공학과)
• Chae-Soo Kim(Department of Industrial & Management Engineering, Dong-A University) | 김채수 (동아대학교 산업경영공학과) Corresponding author