As digital transformation accelerates, platform business has become a core business model in modern society. Platform business has a network effect where the winner takes all. For this reason, it is crucial for a company's pricing policy to attract as many customers as possible in the early stages of business. Telecommunication service companies are experiencing stagnant growth due to the saturation of the smartphone market and intensifying competition in rates, but the burden of maintaining communication networks is increasing due to the rapid increase in traffic caused by domestic and foreign CSPs. This study aims to understand the dynamic characteristics of the telecommunications market by focusing on pricing policy. To this end, we analyzed how ISPs, CSPs, and consumers react to changes in pricing policy based on the prisoner's dilemma theory. The analysis of the dynamic characteristics of the market was conducted through simulation using the Agent-Based Model.

1. 서 론
2. 기존연구 고찰
3. 연구모델과 실험결과
    3.1 연구모델
    3.2 실험 방법
    3.3 실험 결과
4. 결 론
References

• Hyung Sool Oh(Department of AI Software Engineering, Kangwon National University) | 오형술 (강원대학교 AI소프트웨어학과) Corresponding author
• Myoung Ha Park(Department of Business Management, Namseoul University) | 박명하 (남서울대학교 경영학과)