This study aimed to analyze the characteristics of the New-Chinese style appearing in Chinese fashion designer Shiatzy Chen’s collections and, accordingly, recommend various directions for the New-Chinese style design. Regarding the research method, the background and concept of Chinese style and New-Chinese style were reviewed, while relevant characteristics were derived from prior research. Concerning the data collection, 21 season collections from A/W 2014 to A/W 2024, were selected, and 26 reviews and 1,168 collection data were collated. The results are as follows: First, “multicultural convergence” emerges as design methods reflecting social changes and utilizes diverse cultural elements. In fashion design, it emerges in a harmonious combination of culture and artistic styles, expressing the integration of varied cultures —for instance, East–West cultural convergence. Second, “historical tradition” consistently expresses Shiatzy Chen’s fashion; continuously explores Chinese people’s garments and aesthetics; and integrates oriental dignity, culture, and discipline into fashion design. Third, “temporary diversity” refers to a Chinese fashion design culture that represents the seamless blending of traditional culture and modern social values— leading the new consumer market by combining new and old generations, graffiti aesthetics on modern streets, and traditional and contemporary expressions. Fourth, “positive metaphor” expresses the intrinsic mental element and emphasizes covert rather than overt beauty. These expressions metaphorically communicate ancient Chinese legends via artistic techniques, such as contemporary illustration and embroidery, thereby conveying an active mental culture.

Abstract
I. Introduction
Ⅱ. New-Chinese Style
    1. Chinese style
    2. Characteristics of New-Chinese style
Ⅲ. Characteristics of the New-ChineseStyle in Shiatzy Chen’s Fashion Design
    1. Multicultural convergence
    2. Historical tradition
    3. Temporary diversity
    4. Positive metaphor
Ⅳ. Conclusion
References

• Hao Li(Ph. D., Dept. of Clothing & Textiles, Hanyang University, Korea) | 이호 (한양대학교 의류학과 박사)
• Jinkyoung Lee(Assistant Professor, Dept. of Fashion Industry, Hanyang Women’s University, Korea) | 이진경 (한양여자대학교 패션산업과 조교수) Corresponding author