FRESHNESS MATTERS: HOW PRICE (VERSUS QUANTITY) DISCOUNTS INFLUENCE CONSUMER RESPONSE WHEN PURCHASING NEAR-EXPIRED PRODUCTS - koreascholar

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FRESHNESS MATTERS: HOW PRICE (VERSUS QUANTITY) DISCOUNTS INFLUENCE CONSUMER RESPONSE WHEN PURCHASING NEAR-EXPIRED PRODUCTS

Huixin Deng, Shaoguang Yang

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442585

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.463

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Near-expired Products Bundle Strategies Perceived Freshness Sustainable Consumption

저자

Huixin Deng(Royal Holloway, University of London, UK)
Shaoguang Yang(Beijing Foreign Studies University , China)

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