THE NEGATIVE IMPACT OF PERCEIVED RISK ON NEOBANKS’ ADOPTION - koreascholar

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THE NEGATIVE IMPACT OF PERCEIVED RISK ON NEOBANKS’ ADOPTION

Magdalini Soureli, Ioannis Chaniotakis, Maria Salamoura

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442818

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.835-836

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Privacy Security Neobanking

저자

Magdalini Soureli(Piraeus Bank, Greece)
Ioannis Chaniotakis(Piraeus Bank, Greece)
Maria Salamoura(University of the Aegean, Greece)

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