This study proposes the establishment of a producer-centered export organization model, the “Mushroom Korea Export Cooperative Marketing Board,” as a solution to stagnating domestic consumption and sluggish exports in the Korean mushroom industry. The research draws on a literature review, statistical analysis, government policy review, and comparative case studies of overseas models such as Zespri, Enza, and The Greenery. The cancellation of K-MUSH’s designation in 2024 revealed the limitations of government-led models, while successful cases emphasized autonomous producer governance, strict quality control, sustained R&D investment, and strategic government support. Based on these findings, this study proposes a phased strategy to establish a cooperative model grounded in democratic governance, legal reform, levy-based self-financing, and collaborative branding and marketing. If implemented effectively, the model is expected to stabilize export prices, enhance quality, increase farm income, and foster sustainable development in the mushroom sector.

ABSTRACT
서 론
    연구의 배경 및 필요성
    연구 목적
    연구 범위 및 한계
이론적 배경 및 선행연구 검토
    수출 마케팅보드의 개념과 기능
    국내외 수출조직 관련 선행연구 및 사례 고찰
    시사점 및 한국 버섯 산업 적용 방향
연구 방법
    연구 설계
    자료 수집 방법
    분석 방법
한국 버섯 수출통합조직의 운영 현황과 문제점 분석
    농식품 수출통합조직 육성 정책의 전개와 한계
    버섯 수출조직의 변화 과정과 K-MUSH 사례 심층 연구
    국내 버섯산업 생산 및 수출 현황
생산자 중심, ‘버섯수출협동조합 마케팅보드(Mushroom Korea) ’구축방안
    모델 구축의 기본 방향
    조직 구조 및 운영 체계
    단계별 실행 전략
    재원 조달 방안
    기대 효과
결론 및 정책 제언
    주요 연구 결과 요약
    정책 제언
    연구의 한계 및 향후 연구 과제
맺음말
REFERENCES

• 남상원(사단법인 한국농식품미래연구원, AMI) | Sang-Won Nam (Corporation Agrofood Future Marketing Institute) Corresponding author