THE ROLE OF AI AUTHENTICATION IN ENHANCING CONSUMER TRUST AND PURCHASE INTENTION IN SECONDHAND LUXURY LIVE-STREAMING COMMERCE - koreascholar

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THE ROLE OF AI AUTHENTICATION IN ENHANCING CONSUMER TRUST AND PURCHASE INTENTION IN SECONDHAND LUXURY LIVE-STREAMING COMMERCE

Xiangjun Ma, Rosy Boardman, Yao Yao, Courtney Chrimes

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URLhttps://db.koreascholar.com/Article/Detail/443030

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1097

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

AI Authentication Trust Purchase Intention Secondhand Luxury Live-Streaming Commerce

저자

Courtney Chrimes(University of Manchester, UK)
Yao Yao(University of Manchester, UK)
Rosy Boardman(University of Manchester, UK)
Xiangjun Ma(University of Manchester, UK)

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