Against the backdrop of culture-tourism integration, this thesis investigates the art management of Chinese traditional music intangible cultural heritage (ICH) projects. Through comprehensive literature review and in-depth case analyses, it constructs a theoretical framework and explores practical development models. Findings reveal that Chinese traditional music ICH has demonstrated diversified development in culture-tourism integration. By leveraging tourist destinations and modern technologies, it has expanded its audience reach and cultural appeal. However, challenges persist, including over-commercialization, talent shortages, and the dilemma of balancing inheritance and innovation. Based on art management theories, this study proposes optimization strategies: content planning that integrates cultural essence with market demands, brand promotion via new media and cross-border collaboration, and a collaborative governance model involving governments, enterprises, universities, and inheritors. In conclusion, culture-tourism integration presents new opportunities for heritage development, and art management can enhance its market viability. Yet, sustained efforts are needed in institutional improvement, talent cultivation, and sustainable development to address the challenges of commercialization.

本论文聚焦文旅融合背景下中国民乐类非遗项目的艺术管理问题，通过文献分析与案 例研究，探讨民乐类非遗在文旅融合中的发展现状、面临挑战，提出基于艺术管理理论的 内容策划、品牌传播、管理机制优化路径。研究表明，文旅融合为民乐类非遗传承与发展 提供新契机，艺术管理可有效推动其活化利用与市场传播，但仍需完善制度、加强人才培养，以应对商业化等问题。

【目 录】
【摘要】
1. 绪论
    1) 研究目的与意义
    2) 国内外研究现状与相关政策
2. 理论基础与相关研究述评
    1) 文旅融合的概念界定与发展路径
    2) 艺术管理的理论视角
3.中国民乐类非遗项目在文旅融合中的发展现状与挑战
    1) 民乐类非遗项目的文化特征
    2) 民乐类非遗在文旅融合中的实践
    3) 民乐类非遗在文旅融合中面临的主要问题
4. 民乐类非遗项目的田野调查
    1) 田野调查的目的与意义
    2) 田野调查的设计与实施
    3) 调查结果分析
5. 结论
【参考文献】
【论文摘要】

• 于雯(庆熙大学公演艺术学系 博士研究生) | 우은