Media art has evolved significantly by integrating diverse technological advancements and expanding its conceptual boundaries. However, there remains a lack of standardized terminology to describe media art practices that explicitly incorporate regional contexts, social dynamics, and local cultural resources. This study aims to resolve this terminological ambiguity by proposing a comprehensive framework for defining and categorizing region-based media art practices. Drawing upon extensive literature review and analysis of both domestic and international case studies, this research identifies and defines key terms such as "region-based media art," "site-specific media art," "cultural archetype-based media art," "socially engaged media art," and "public media art." Each term is systematically outlined with distinct conceptual boundaries and characteristics, while acknowledging the interrelations and potential overlaps among them. This framework seeks to provide a clearer understanding and language for diverse media art practices grounded in place, community, and cultural specificity.

ABSTRACT
1. Introduction
    1.1 연구의 배경
2. Regionality and Social Context in Media Art
    2.1 The concept of place and site-specificity in art
    2.2 Social and community involvement
3. Proposed terminology and conceptual framework
    3.1 Local-based media art
    3.2 Site-specific media art
    3.3 Media Art Based on Cultural Archetypes
    3.4 Socially Engaged Media Art
    3.5 Public Media Art
4. Case Analysis
    4.1 International Cases
    4.2 Domestic Cases
5. 결 론
참고문헌

• You-na Cha(Graduate School of Advance Imaging Science, Multimedia & Film, Chung-Ang University, Seoul, Korea) | 차유나
• Jin Wan PARK(Graduate School of Advance Imaging Science, Multimedia & Film, Chung-Ang University, Seoul, Korea) | 박진완 Corresponding author