This study was conducted to quantitatively verify whether payment motives and usage patterns differ according to the motivations of users of mobile character-collecting games. For this purpose, three user types were derived based on game motivation profiles tailored to mobile character-collecting games: Cluster 1 (Communicators), Cluster 2 (Character Collectors), and Cluster 3 (Competitors). It was confirmed that each cluster was mutually exclusive and exhibited different payment motives and usage patterns. These findings emphasize the value of a motivation-based segmentation strategy in understanding the behavior of mobile game users. Furthermore, based on the results of this study, game developers and publishers can more sophisticatedly tailor game content, monetization strategies, and marketing campaigns based on users' motivational profiles, rather than relying on simple demographic variables. Future research needs to expand the diversity of the sample by including a wider age range and considering a balanced gender distribution. Additionally, to gain a more in-depth understanding of the temporal changes in user motivation, future studies should explore potential causal relationships through a longitudinal research design.

ABSTRACT
1. Introduction
2. The definition of a mobile character collecting game
3. Game motivation and usage factors of mobile character collection games
4. Game Data collection and data processing
4. Game Data collection and data processing
5. Discussion
참고문헌

• Sung Je Lee(Department of Visual Culture, Kangwon National University, Chuncheon, Gangwon-Do, Korea) | 이승제
• Jeonyoung Kong(Department of eSports, Dongyang University, Dongducheon-si, Gyeonggi-do, Korea) | 공전영 Corresponding author