This study aimed to analyze the performance of local government-led Esports industries in South Korea to support the development of effective strategies and actionable policies for revitalizing and branding the domestic Esports sector. A survey was conducted with 30 experts across various fields within the Esports industry. The collected data were analyzed using SPSS 28, employing frequency analysis and Importance-Performance Analysis (IPA). The results of the IPA matrix indicated that ‘Esports Tournaments and Leagues’ exhibited the highest levels of performance, followed by ‘Facilities and Infrastructure’. In contrast, the area showing the lowest performance was identified as ‘Educational Programs’

ABSTRACT
1. 서론
    1.1 연구 배경
    1.2 연구의 목적 및 방법
2. IPA 분석
3. 연구 방법
4. 연구 결과
    4.1 전국 시도 e스포츠 3개 분야에 대한 결과
    4.2 e스포츠 대회 및 리그 분야
    4.3 e스포츠 시설 및 인프라 분야
    4.4 e스포츠 교육 및 프로그램
5. 결론
    5.1 지자체 중심 e스포츠 산업 활성화 전략의 가시적 성과
    5.2 시설 및 인프라의 지역간 편차와 개선 가능성
    5.3 교육 프로그램의 취약성과 잠재적 성장 가능성
    5.4 향후 연구과제
참고문헌

• Se-Yun Kim(Department of Esports, Graduate School, Dankook University) | 김세윤
• Ju-Yeon Lee(Department of Esports, Graduate School, Dankook University) | 이주연
• Byoung-Kyun So(Department of Esports, Graduate School, Dankook University) | 소병균 Corresponding author