This study examines how key components of science communication are embedded within science museum exemplary exhibits and identifies exhibit design strategies that enhance their educational and communicative impact. Drawing upon theoretical frameworks in experiential and socially mediated learning, the research explores how exhibit design can facilitate visitor engagement with science communication. To identify strategies that promote effective science communication, the researcher conducted field observations at five science museums in the United States and Germany. Exhibits were selected based on science and technology content and their alignment with at least three of six established components of science communication: concept, interest, enjoyment, nature of science (NOS), opinion, and awareness. Data were collected through photographic documentation and qualitative analysis of exhibit features and visitor interactions. Findings identified thirty exhibit design strategies that enrich science communication in museum, with the most effective being scientists’ work, models, nature of science, science-technology-society, and varied tools. Other strategies such as comparisons, inquiry, hands-on activities, history, questioning, metaphors, dioramas, and aesthetic elements also enhance concepts, interest, engagement, NOS, and opinion. This study contributes to the literature on science communication and museum education by offering a practical framework for exhibit design that promotes inclusive and impactful public engagement with science. Implications are offered for museum professionals, exhibit developers, and science educators seeking to align exhibit content with visitors’ diverse motivations, identities, and learning needs.

Abstract
Introduction
    Research Question
Methodology
    Selecting Science Museums/Centers for DataCollection
    Data Analysis for Finding Out StrategiesImproving Science Communication
    Construct the Validity and Reliability of DataCollection and Analysis
Results
    Science Communication and its StrategiesAnalyzed in Exemplary Exhibits of Museums
    The Exhibit Design Strategies to Enrich ScienceCommunication
Conclusion and Implication
Acknowledgment
References

• Young-Shin Park(Department of Earth Science Education, Chosun University, Gwangju 61542, Korea) Corresponding author