The Public Procurement Service was established to ensure efficient supply of necessary goods for public institutions and their quality stability. The Public Procurement Service operates the Excellent Product Designation System for quality improvement. Due to the convenience of sole-source contracts and pricing advantages, suppliers prefer to obtain excellent product certification. However, despite these advantages, the designation does not guarantee customer satisfaction, as consumers pay higher prices without assured quality improvements. The goal of this study is to propose a new evaluation system better reflecting customer satisfaction and repurchase intention. Metal window products were selected as the study subject. Candidate factors were derived through literature review, and surveys were conducted to identify significant items for the new evaluation system. Item weights were then calculated using AHP analysis. The proposed system was validated through case analysis comparing two excellent products with two general products.

1. 서 론
2. 이론적 배경
    2.1 B2G 구매행위의 특성과 사용자의 만족도
    2.2 우수제품 지정제도의 목적 및 혜택
    2.3 조달청 우수제품 지정제도 개선방안 선행연구
3. 우수제품 지정 평가표 개발 및 사례연구
    3.1 기존 우수제품 지정 평가항목 분석
    3.2 문헌 연구를 통한 지표개발
    3.3 설문조사를 통한 지표 도출
    3.4 우수제품 지정심사 최종 지표 개발
    3.5 평가항목 가중치 연구모형
    3.6 설문조사 분석
    3.7 최종 가중치 도출
    3.8 사례평가
    3.9 사례평가 결과
4. 결 론
    4.1 연구의 결론
    4.2 연구의 한계 및 향후 연구방향
Acknowledgement
References

• Hyuntae Hwang(Department of Smart Systems Management Engineering, Hanbat National University) | 황현태 (국립한밭대학교 스마트시스템경영공학과)
• Taegu Kim(Department of Industrial and Management Engineering, Hanbat National University) | 김태구 (국립한밭대학교 산업경영공학과) Corresponding author