This study explores strategies for companies to gain competitive advantage amid technological innovation and transformation. By applying the human performance technology model to a global multinational corporation, Company A, we analyzed performance issues and solutions. Key findings identified deficiencies in the compensation system and career development tools, with strategies proposed to address these issues. Success factors include executive support, clear goal setting, and alignment of strategy and execution. This research offers practical insights into building performance-oriented organizations and is expected to contribute to the field of performance consulting.

1. Introduction
2. Literature Review
    2.1 Performance and Human PerformanceTechnology
    2.2 Models and Procedures of Human PerformanceTechnology
3. Methodology
    3.1 Research Subject
    3.2 Case Study Methodology
    3.3 Research Procedure
4. Results
    4.1 Performance Consulting Process Applying theHuman Performance Technology Model
    4.2 Success Factors of Performance Consulting
    4.3 Strategies for Building a Performance-Oriented Organization
5. Conclusion
References

• Won-Gyu Lee(Department of Convergence of Intellectual Property, Gyeongsang National University) | 이원규 (경상국립대학교 지식재산융합학과) Corresponding author