With the rapid development of today’s society package design is generally dominated by modern style. If integrating with traditional culture, it will deliver new brilliance and create satisfactory design products. Hainan traditional culture is of long standing and well established with deep connotation and unique style. This paper studies the traditional cultural elements such as traditional graphics, auspicious decoration, festive color and characteristic materials in Hainan, and discusses how to blend perfectly with modern package design.

在如今社会飞速发展的前提下, 包装设计大多都以现代化风格为主导, 如果能 与传统文化互相融会贯通, 会焕发出全新的光彩, 创造出令人满意的设计品。海 南传统文化源远流长, 底蕴深厚, 独具特色。本文通过对海南传统图形、吉祥装 饰、喜庆色彩、特色材料等本土传统文化要素的研究, 并探讨如何与现代包装设 计完美融合。

Abstract
摘要
一、传统图形的应用与融合
二、吉祥纹样的应用与融合
三、喜庆色彩的应用与融合
四、包装材料的应用与融合
结束语
References

• 邱惠(Hainan Broadcasting Group Dongbang Culture University) | QIU HUI