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The Effect of Healing Agricultural Program on Tourism Intention of Middle-Elderly People

치유농업 프로그램이 중·장년층의 관광의도에 미치는 영향

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ESG경영연구 (Journal of ESG Management Research)
지속가능경영학회 (Sustainability Management Society)
초록

This study was conducted to examine the impact of a healing agricultural program utilizing rural resources on the tourism intention of middle-aged people. Based on previous research, a survey was conducted as a measurement tool, and each item was empirically analyzed through multiple regression analysis through reliability and validity analysis and factor analysis. As a result of analyzing the impact of the variables of the healing agricultural program on the tourism intention of middle-aged and older people, the order of animal healing, forest healing, plant healing, and food healing was found. This means that in order to increase overall tourism intention, intensive development of animal healing, forest healing, and plant healing programs is required. Additionally, in order for the healing agriculture program to increase tourism intention, it is necessary to raise the level of awareness of the healing agriculture program and promote healing agriculture. By developing and utilizing an educational program about the program, it was concluded that there was a willingness to recommend the healing agriculture program to people around them.

목차
Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
    1. 치유농업의 개념
    2. 치유농업 프로그램
    3. 관광의도
Ⅲ. 연구방법
Ⅳ. 연구결과
    1. 표본의 인구 통계 특성
    2. 측정도구의 타당성과 신뢰성
    3. 치유농업프로그램 변인의 기술통계
    4. 치유농업프로그램 인식에 대한 기술통계
    5. 치유농업 프로그램 관광의도에 대한 기술통계
    6. 치유농업프로그램에 따른 관광의도 분석
    7. 치유농업프로그램 인식에 따른 관광의도 분석
Ⅴ. 결론
References
저자
  • Kyoung-a Lee(Sungkyul University Graduate School, Department of Natural Healing Management Master's and Doctor's Integration)
  • Chan-yeol Yang(Sejong University, Ph.D Hotel and Tourism Management) Corresponding author