This study explores gentrification beyond physical displacement and examines it as a new dimension of linguistic and informational inequality. Focusing on Seosulla-gil in Seoul, it compares the amount and accessibility of information in offline (storefront signs) and online (Instagram posts) linguistic landscapes. In the offline sphere, policy restrictions on signboard size have reduced information beyond store names, turning informational absence into aesthetic symbolism. Conversely, online platforms provide extensive contextual information— brand stories, philosophies, and community activities—creating an informational gap between the two spheres. However, this expansion presupposes digital access and excludes groups that lack digital literacy from fully engaging with such information. To mitigate this exclusion, this study proposes two complementary guarantees: the guarantee of digital accessibility, emphasizing institutional responsibility for digital literacy education, and the guarantee of informational accessibility, encouraging shop owners’ voluntary information disclosure and language policies based on the right to access information. Together, these dual guarantees suggest that the exclusion and marginalization caused by gentrification can be transformed into the restoration of publicity and inclusivity.

Abstract
1. 서론
2. 이론적 논의
    2.1. 언어경관에 대한 이론적 논의
    2.2. 국내 언어경관 연구 동향
    2.3. 젠트리피케이션
3. 연구 방법 및 일반사항
4. 서순라길 오프라인 언어경관 분석
    4.1. 오프라인 언어경관의 특징
    4.2. 사회언어학적 함의
5. 서순라길 온라인 언어경관 분석
    5.1. 온라인 언어경관의 특성
    5.2. 사회언어학적 함의
6. 결론 및 제언
참고문헌

• 김승래(Ph.D. Student, Department of Korean Language and Literature, Yonsei University, 50 Yonsei-ro, Seoul 03722, South Korea) | Seungrae Kim
• 최민경(Ph.D. Student, Department of Korean Language and Literature, Yonsei University, 50 Yonsei-ro, Seoul 03722, South Korea) | Min-Gyeong Choi
• 신은지(M.A. Student, Department of Korean Language and Literature, Yonsei University; 50 Yonsei-ro, Seoul 03722, South Korea) | Eun-Jee Shin (M.A. Student, Department of Korean Language and Literature, Yonsei University, 50 Yonsei-ro, Seoul 03722, South Korea)
• 백준영(Ph.D. Student, Department of Korean Language and Literature, Yonsei University; 50 Yonsei-ro, Seoul 03722, South Korea) | Jun-Young Paik (Ph.D. Student, Department of Korean Language and Literature, Yonsei University, 50 Yonsei-ro, Seoul 03722, South Korea)