This paper examines the pedagogical application of Linguistic Landscape in Korean as a Heritage Language (KHL) education. Although previous research affirms that the linguistic landscape enhances learners’ awareness of real-world language use, promotes cultural understanding, and motivates learners through authentic engagement with the target language in their local community, it remains underutilized in the Korean language classrooms. Adopting a project-based learning (PBL) approach, this paper presents a linguistic landscape project conducted by Korean heritage learners in a KHL class at a state university in the United States and discusses how the project fostered their language awareness and understanding of the Korean diaspora. The paper outlines how the project was implemented, examines learners’ observations of the linguistic landscape in the local Koreatown, and analyzes their self-reflections. The results suggest that learners recognize translanguaging between Korean and English, understand the distinct functions of each language, and identify the marketing strategies informing language choices. The project also encouraged learners to reflect on their own identities as Korean Americans, their local Korean American communities, and, more broadly, the Korean diaspora in the United States.

Abstract
1. 서론
2. 선행 연구 검토
    2.1. 언어경관(Linguistic Landscape)
    2.2. 언어경관 분석과 프로젝트 기반 한국어 수업
3. 언어경관 프로젝트 수업
    3.1. 프로젝트 수업의 배경
    3.2. 프로젝트 수행 절차
    3.3. 프로젝트 결과 및 학습자 반응
4. 결론
참고문헌

• 전희정(Assistant Teaching Professor, Department of Asian Languages and Cultures, Rutgers, The State University of New Jersey, 43 College Ave, New Brunswick, NJ, 08901, USA) | Hee Chung Chun