This study explored how Korea's national image influences Malaysian consumers' attitudes toward Korean Home Meal Replacement (HMR) products and their purchase intentions, highlighting the mediating role of the Korean government's crisis response measures. Data were gathered through an online survey targeting Malaysian consumers aged 19 to 39 who had previously purchased Korean HMR. A total of 515 valid responses were analyzed, yielding a response rate of 90.48%. The analyses included exploratory factor analysis, correlation analysis, multiple regression analysis, and mediation analysis. The findings revealed that all three dimensions of national image—stability, democracy, and development—positively impacted perceptions of Korea's crisis response measures. Democracy had the strongest effect on policy-related perceptions, stability most significantly influenced management-related perceptions, and development was linked to administrative capability. Additionally, national image positively affected attitudes toward Korean HMR, with stability being the most influential factor. Positive perceptions of Korea's crisis response measures further enhanced product attitudes, indicating that trust established through government crisis management can influence product evaluations. Furthermore, positive attitudes toward Korean HMR were associated with higher purchase intentions. Mediation analysis confirmed that perceptions of Korea's crisis response measures partially mediated the relationship between national image and product attitudes.

Abstract
서 론
연구 대상 및 방법
    1. 연구대상 및 기간
    2. 설문지 구성 및 통계처리
    3. 연구모형(Fig. 1) 및 가설설정
결과 및 고찰
    1. 연구대상자 인구통계사항
    2. 주요 변수의 탐색적 요인분석 및 신뢰도 분석
    3. 주요 변수의 기술통계 및 상관관계 분석
    4. 가설검증 결과
    5. 한국의 국가이미지가 한국 가정간편식 제품태도에 미치는 영향에서 한국의 위기대응 조치의 매개효과
요약 및 결론
References

• 최승균(숭의여자대학교 식품영양과 교수) | Seung Gyun Choi (Professor, Dept. of Food & Nutrition, Soongeui Women’s University, Seoul 04628, Korea)
• 박주현(숭의여자대학교 식품영양과 겸임교수) | Ju Hyun Park (Adjunct Professor, Dept. of Food & Nutrition, Soongeui Women’s University, Seoul 04628, Korea)
• 홍완수(상명대학교 식품영양학과 교수) | Wan Soo Hong (Professor, Dept. of Foodservice Management and Nutrition, Sangmyung University, Seoul 03016, Korea) Corresponding author