The Effect of Fun Factors of Water Motosurf on Participation Satisfaction and Re-participation Intention
본 연구는 국내 수상 모토서프 참여 확대를 위한 기초자료 제공을 목적으로 모토서프의 재미요 인이 참여만족 및 재참여의도에 어떠한 영향을 미치는지를 규명하고자 한다. 따라서 대한민국 국민들 중 모토서프를 경험한 사람들을 표본으로 설정했으며, 데이터 클리닉을 통해 162부의 자료를 최종분석에 활 용했다. 최종분석은 빈도분석과 변인 및 문항의 탐색적 요인분석, 내적일관성을 실시했다. 또한 연구문제 검증을 위한 상관분석과 단순 및 다중회귀분석을 실시했으며, SPSS 프로그램을 활용해 자료처리를 실시했 다. 연구 결과는 첫째, 수상 모토서프 재미요인은 신체·심리적 건강도모, 성취감 순으로 참여만족에 영향이 있는 것으로 나타났다. 둘쨰, 참여만족은 재참여의도에 영향을 미치는 것으로 나타났다. 셋째, 재미요인은 신체·심리적 건강도모, 성취감 순으로 재참여의도에 영향이 있는 것으로 나타났다.
This study aims to provide basic data for expanding participation in domestic water motosurf and to identify the effects of fun factors of motosurf on participation satisfaction and re-participation intention. Therefore, the sample was set to Korean citizens who experienced motosurf and data from 162 were used for the final analysis through data clinic. Frequency analysis, exploratory factor analysis of variables and questions, and internal consistency were conducted for the final analysis. In addition, correlation analysis and simple and multiple regression analysis were conducted to verify research problems, and data processing was conducted using the SPSS program. As a result of the study, first, it was found that the fun factors of award-winning motosurf had an effect on participation satisfaction in the order of physical and psychological health promotion and sense of accomplishment. Second, it was found that participation satisfaction had an effect on re-participation intention. Third, it was found that the fun factors had an effect on re-participation intention in the order of physical and psychological health promotion and sense of accomplishment.