In digital games, typography serves not only as a vehicle for conveying information but also as a crucial visual element that shapes the game’s identity and emotional atmosphere. However, prior research has predominantly focused on graphics, backgrounds, and character design, with systematic analyses of typographic expression remaining limited. This study concentrates on the emotional functions of typography in games by analyzing 25 PC games across five representative genres: role-playing (RPG), shooting (FPS/TPS), strategy (RTS/TBS), MOBA (AOS), and horror. The titles of these games were assessed using a seven-point scale based on typographic variables—weight, form, spacing, slant, baseline, and visual effects—and subsequently translated into emotional dimensions: robustness, stability, dynamism, traditionality, and fantasy. Based on this framework, genre-specific emotional typologies were identified. The results indicate that RPGs emphasize grandeur and mythic symbolism; FPS/TPS games highlight robustness and dynamism; strategy games exhibit order and stability; MOBAs convey competitive dynamism; and horror games strongly employ fantasy and anxiety. By classifying genre-specific emotional types of typography, this study expands the scope of game graphic design research to include textual expression. Practically, it provides design guidelines that help align typographic choices with genre-specific emotional characteristics. Nonetheless, the study is limited to PC games and a single-researcher evaluation, suggesting the need for future research to incorporate diverse platforms and user-based assessments.

ABSTRACT
1. 서론
    1.1 연구 배경 및 목적
    1.2 연구 방법과 대상의 범위
2. 이론적 배경
    2.1 게임 장르와 시각적 특성
    2.2 글꼴의 조형 요소와 감성 표현
3. 연구 방법
    3.1 연구 대상과 자료 수집
    3.2 감성 분석 모형과 평가 기준
    3.3 분석 방법
4. 분석 결과
    4.1 장르별 표제 글꼴 분석
    4.2 감성 유형 분류 결과
5. 결론 및 제언
    5.1 연구 결론
    5.2 학문적, 실무적 시사점
    5.3 연구 한계와 후속 연구 제언
참고문헌
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• Jeong Chul Shin(Digital Traffic Headquarters, Brand Design Headquarters, tubaN, tubaN B/D 1, Gyeonghuigung 1-gil, Jongno-gu, Seoul, 03176, Korea) | 신정철 Corresponding author