This study examined factors associated with dry and wet pet food feeding practices in the companion animal food market, where owners purchase food for their animals. An online survey was conducted among 334 dog and/or cat owners in South Korea. Binary logistic regression examined factors associated with mixed feeding of dry and wet food, and multiple linear regression examined factors associated with the proportion of dry food in the diet. Mixed feeding was more likely among older owners (p<.05). Compared with dog-only households, households raising both dogs and cats (p<.001) or cats only (p<.01) were also more likely to use mixed feeding. Owners who selected nutritional components or moisture content as important purchase considerations tended to be more likely to use mixed feeding, whereas longer pet ownership showed the opposite tendency (all p<.10). The proportion of dry food was lower in households raising both dogs and cats (p<.01) and among owners who selected moisture content as an important purchase consideration (p<.001). It was higher with longer pet ownership (p<.05) and better owner-rated pet health (p<.05). These findings indicate that owner age, household pet composition, ownership duration, perceived pet health, and purchase considerations are associated with feeding practices. The results may inform product development and marketing strategies for dry and wet pet food.

ABSTRACT
Ⅰ. 서론
Ⅱ. 재료 및 방법
    1. 조사 대상 및 기간
    2. 조사 방법 및 내용
    3. 연구 모형 및 분석 변수
    4. 설문지 문항 및 구성
    5. 자료 분석 방법
Ⅲ. 결과 및 고찰
    1. 조사 대상자의 인구통계학적 특성
    2. 조사 대상자의 반려동물 양육현황
    3. 조사 대상자의 반려동물 사료 구매행동
    4. 수분함량별 반려동물 사료 급여 현황
    5. 수분함량별 반려동물 사료 급여방식에 대한 회귀분석결과
Ⅳ. 요약
사사
Ⅴ. 참고문헌

• 한지현(강원대학교 식품과학과 대학원생) | Jihyeon Han (Graduate Student, Department of Food Science, Kangwon National University, Gangneung 25457, Korea)
• 이동민(강원대학교 해양융합과학과 해양식품융합전공 부교수) | Dongmin Lee (Associate Professor, Department of Marine Convergence Science, Kangwon National University, Gangneung 25457, Korea) Corresponding author