The objectives of this study were to analyze the design elements of hairstyles, wedding headdresses, and necklines in wedding magazine pictures by using content analysis method and to investigate the differences in image perception according to hairstyle, wedding headdress, and neckline. A quasi-experimental method by questionnaire was used. The experimental design was a 2×5×4(hairstyles×wedding headdresses×necklines) factorial design by 3 independent variables. The subjects consisted of 378 female college students. The results are as follow. First, the most popular among hairstyles, headdresses, and neckline forms were the updo hairstyle, dark brown hair color, the crown headdress, white flowers, and the horizontal bared top. Second, the elements determined to be most elegant and attractive were the medium-up hairstyle and the crown with a veil. However the wedding hat was perceived to be high in individuality and tenderness, while the flower and the wedding hat were perceived to be very pretty. The halter neckline was perceived to be higher in individuality and attractiveness than the other neckline types. Third, the medium-up hairstyle when wearing a crown with veil was perceived to be the most elegant. Placing a flower in the long-wave hairstyle was evaluated as looking most pretty. Fourth, the medium-up hairstyle was higher in preference than the long-wave style. Among wedding headdresses, there was greatest preference for a crown.

Ⅰ. 서 론
 Ⅱ. 선행 연구 고찰
  1.웨딩헤드드레스
  2.헤어스타일의 이미지 지각
  3.네크라인의 이미지 지각
 Ⅲ. 연구방법
  1.헤어스타일,웨딩헤드드레스,네크라인의 내용분석
  2.이미지 평가
  ３.자료수집 및 자료분석
 Ⅳ. 결과 및 논의
  1.헤어스타일,웨딩헤드드레스,네크라인의 내용분석
  2.헤어스타일,웨딩헤드드레스,네크라인 이미지평가의 요인분석
  3.헤어스타일,웨딩헤드드레스,네크라인에 따른이미지 요인의 평가
  3.헤어스타일,웨딩헤드드레스,네크라인에 따른선호도의 차이
 Ⅲ. 결 론
 참고문헌

• 김명기(성신여자대학교 의류학과) | Myung Gi Kim
• 이명희(성신여자대학교 의류학과) | Myoung Hee Lee 교신저자