The purpose of this study was to investigate the influences of appearance concern and body satisfaction on the appearance management behavior of male college students. For data collection, a questionnaire was administrated to 538 male college students in Gwangju city, Korea, from June 1 to June 20, 2011. To analyze the data, the SPSS 18.0 statistics package was used, and descriptive statistical analysis, factor analysis, reliability analysis(Cronbach' α), regression analysis, path analysis, and t-test were conducted. The results were as follows. First, it appeared that concern of appearance had positive influences on the appearance management behavior. Also, there was a significant difference between the high-appearance-concern group and the low-appearance-concern group, as the high-appearance-concern group generally conducted greater appearance management behaviors than the low-appearanceconcern group. Second, it appeared that concern of appearance had positive influences on body satisfaction, especially, on the aspect of face-satisfaction. Further, the results showed that the high-appearance-concern group seemed to have a higher body satisfaction than the low-appearance-concern group. Third, the result suggested that body satisfaction generally had positive influences on the aspects of appearance management behavior. Fourth, it was found that appearance concern had direct impact on the appearances management behavior without mediation body satisfaction.

Ⅰ. 서 론
 Ⅱ. 이론적 배경
  1.외모관심
  2.신체만족
  3.외모관리행동
 Ⅲ. 연구방법 및 절차
  1.연구문제
  2.연구대상
  3.용어의 조작적 정의 및 측정 도구
 Ⅳ. 결과 및 논의
  1.외모관리행동 차원
  2.외모관심이 외모관리행동에 미치는 영향
  3.외모관심이 신체만족에 미치는 영향
  4.신체만족이 외모관리행동에 미치는 영향
  5.외모관심이 신체만족을 매개하여 외모관리행동에 미치는 영향
 Ⅴ. 결론 및 제언
 참고문헌

• 박혜원(전남대학교 의류학과) | Hea Woon Park
• 정명선(전남대학교 의류학과 / 생활과학연구소) | Myung Sun Chung 교신저자