논문 상세보기
The Role of Self-Construal and Emotions in Younger Consumers` Commitment to Luxury Brands KCI 등재
Ji Young Hwang, Jay Kandampully
- 언어KOR
- URLhttps://db.koreascholar.com/Article/Detail/50071
4,300원
복식문화연구
(The Research Journal of the Costume Culture)
제20권 제4호 (2012.08)
pp.604-615
pp.604-615
복식문화학회
(The Costume Culture Association)
키워드
Luxury brandsself-construalbrand lovebrand attachmentbrand commitment
저자
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