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Modeling study on repeat purchase intention on silk products based on the electronic commercial platform KCI 등재

Rui Shi, Gaihang Li
  • 언어KOR
  • URLhttps://db.koreascholar.com/Article/Detail/50096
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복식문화연구 (The Research Journal of the Costume Culture)
복식문화학회 (The Costume Culture Association)
키워드
e-commerce purchase frequencycustomer perceived valuee-commerce perceived riskcustomer satisfactionrepeat purchase intention
저자
  • Rui Shi
  • Gaihang Li