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Modeling study on repeat purchase intention on silk products based on the electronic commercial platform KCI 등재

Rui Shi, Gaihang Li
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  • URLhttps://db.koreascholar.com/Article/Detail/50096
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복식문화연구 (The Research Journal of the Costume Culture)
제20권 제6호 (2012.12)
pp.937-941
복식문화학회 (The Costume Culture Association)
키워드
e-commerce purchase frequencycustomer perceived valuee-commerce perceived riskcustomer satisfactionrepeat purchase intention
저자
  • Gaihang Li
  • Rui Shi
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양식 선택

Rui Shi, Gaihang Li. (2012). Modeling study on repeat purchase intention on silk products based on the electronic commercial platform. The Research Journal of the Costume Culture, 20(6), 937-941.

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