Recently, production󰠏consumption quantity and market size of environment󰠏friendly agricultural products(EFAP) have been increased. Consumers have demanded food safety and nutrition of EFAP, but in the near future they will need many kinds of item, relatively low price and high quality. So producers have to make an effort for down󰠏cost, increasing items and developing technical know󰠏how, which can be attained by producer/region organization. Correlation coefficient between the recognition degree for certification system and purchasing amounts at a time is higher than other ones. Therefore public information works using the TV and newspaper must be promoted all the more about certification system. And if the consumer"s satisfaction level of EFAP purchased gets higher, the quantity demanded will be increased more. And consumer"s trust on EFAP is derived from certification system or close relation between producers and consumers. Thus the most important thing of marketing strategies for EFAP is continuously to focus on explanation and information works on certification system by region in metropolitan area. Also, it is necessary to introduce green marketing principles and apply to strategies by item type. Namely those need to establish target market segmentation and marketing strategy stages according to the green degrees of market and commodity.

ABSTRACT
Ⅰ. 서론
Ⅱ. 친환경농산물의 생산 및 유통현황
Ⅲ. 친환경농산물의 소비실태 분석
Ⅳ. 친환경농산물의 소비확대 전략
Ⅴ. 결론
참고문헌

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