This study was examined to analyze of the characteristics analysis of purchasing behavior for environment-friendly agri-products on consumers in Gwangju. The 310 subjects formatted questionnaires were analyzed to frequency, percentage, crosstabulation, chi-square test and logistic regression by SPSS WIN 10.0. The main results of this study were as followings (1) It was analyzed that consumers have had the reason to purchase, purchase places, purchase number of times, purchase background, optimum price and purchase item for environment-friendly agri-products. (2) It was tended that consumer showed degree of satisfaction, point to improve and purchase intention continuously for environment-friendly agriproducts. (3) It was proved that age, income, medium contact level, cognitive level, valuation basis, producer and the direct deal, the consumer organization"s co-op, large-sized discount hoarded goods for purchase places and price reduction for promotion of purchase for environment-friendly agri-products was of the characteristics analysis.

Ⅰ. 서론 Ⅱ. 구매행태의 관련요인 Ⅲ. 친환경농산물의 일반적인 구매행태의 특성분석 Ⅳ. 친환경농산물의 구매촉진과 관련된 특성분석 Ⅴ. 결론 및 제언 참고문헌

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