By the environment-friendly(hereafter EF) agricultural policy and toward the safety food of consumers, there is much growing supply and demand for EF agricultural products, in Korea. But, in general, EF agricultural products are known as unique, unreasonable and high price system. This study aims to make clare the main bodies and competition structure in EF agricultural products and the different from the agricultural products. The mail results of this study are summarized as follows. Firstly, farmers and consumers directly participate in the distribution, and the major distributors participate in the market of EF agricultural products after the certification system is got ready. Because EF agricultural products is not dealt and the price system is not built up in agricultural wholesale market. Secondly, the distribution route of EF agricultural products is organized the unified organization by the main bodies such as farmers, consumers co-op, and special distributors. In any step of distribution, the main body of distribution surely deals with the contracted farmers, consumers co-op, and special distributors. Accordingly, it is said that EF agricultural products has the competition structure between the distribution route organized the unified organization rather than between main bodies in the each steps of distribution.

Ⅰ. 서론 Ⅱ. 친환경농산물의 상품특성과 유통주체의 참여 동기 Ⅲ. 친환경농산물의 유통주체와 유통경로의 특징 Ⅳ. 친환경농산물의 경쟁구조 Ⅴ. 결론 참고문헌

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