Consumer"s concerns over beef safety are increasing according to resuming U. S. beef import And a few beef producers have converted into organic beef recently. This organic beef must have taste, nutrition and safety that consumers dem and for. Korean organic beef should be gone on sale at the shop under direct management of producer"s organizations or the special shop for Environmentally friendly products. So they should win consumers" confidence for beef safety and transparency in producing and marketing process.

Ⅰ. 서론 Ⅱ. 식품안전성에 대한 소비자 트렌드의 변화 Ⅲ. 유기 한우쇠고기에 대한 인식과 구매의향 및 구매방법 Ⅳ. 유기한우 쇠고기에 대한 지불의사금액 추정 Ⅴ. 유기 한우쇠고기의 그린마케팅 전략 Ⅵ. 결론 참고문헌

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