The purpose of the study is to investigate factors influencing the adoption of environment-friendly agriculture in greenhouse vegetable production of Jeonnam province. An interview survey were conducted during 2008, including six counties: Gwansanku of Gwangju, Gwangyang, Goheung, Damyang, Boseong, and Suncheon. Major crops grown in surveyed area were green peppers, cucumbers, strawberries, cherry tomatoes, tomatoes, and watermelons. Logit model results show that adopters of environment-friendly agriculture are more likely to participate in extensional education programs, attend educational programs on environment-friendly agriculture, have greater cultivated acreage, and have larger agriculture-only-designated farmland. However the adopters are less likely to have greater number of family members participating in farming, and live Goheung county. Efforts should be made in extensional education programs to lead more vegetable growers to adopt environment-friendly agriculture. Policy makers’ additional efforts should be followed to increase adoption rate of environment-friendly agriculture in lower adopted areas.