The contingent valuation method (CVM) is one of the most commonly used and effective methods to evaluate non-use value of resources. Reasonable application of CVM to value the cultural heritage is the key process of evaluation. CVM was used to evaluate the non-use value of cultural heritage of Taishan Mountain combined with questionnaire survey and field research in this study. The results indicated that the importance of the degree of the three components of non-use value was heritage value ranked highest (40.22%) > followed by existence value (38.58%) >then option value (21.20%). In addition, the rate of willingness to pay was 54.52%, the average and median values of per person were 40.17 CNY·a-1 and 20.00 CNY·a-1 and the non-use values of Taishan Mountain cultural heritage was 33 million CNY·a-1. The median value of WTP was consistent with Asian countries but was lower than European and American countries. Factors influencing WTP showed that monthly income and satisfaction with Taishan Mountain were correlated to WTP, and family location and willingness to revist were correlated remarkably with WTP. In addition, monthly income was correlated remarkably with WTP value, however other factors were not. The results showed the importance and necessity of protective development of Taishan Mountain cultural heritage, which would be used as an important reference for decision makers.

Abstract
1. Introduction
2. Research site and Methods
    2.1. Research site and survey process
    2.2. Data analysis
3. Results and Discussion
    3.1. Analysis of respondents’ cultural heritageawareness and WTP
    3.2. Analysis of WTP
    3.3. Correlation analysis of respondents’ socialcharacteristics, WTP and WTP value
4. Conclusion
Acknowledgements
REFERENCES

• Xiu-hua Song(College of Horticulture Science and Engineering, Shandong Agricultural University)
• Xiao-xia Lang(School of Art and Design, Qingdao University of Technology)
• Kwang-min Ham(Department of Environmental Landscape Architecture, Gangneung-Wonju National University) Corresponding author