This conceptual study proposed how and the extent to which relational pluralism, defined as a firm’s multiple ties to actors within and outside its industry, can help firms to commercialize exploitative and exploratory product innovation, respectively. I conceptualize a firm’s network within its industry as insiders-based network and the firm’s network outside industry as outsiders-based network. I propose, first that firms maintaining multiple connections to actors in insiders-based network are more likely to commercialize exploitative product innovation; second, that firms maintaining multiple connections with actors in outsiders-based network are more likely to commercialize exploratory product innovation; and third, that firms’ absorptive capacity, as the moderator, strengthens the positive relationship between multiple ties in each network and commercialization of product innovation.