Supply Chain Management(SCM) is getting important, because size of the company is getting bigger and the kinds of product are various. In the case of manufacturing corporation, for the optimization of SCM, we have to make production and distribution plan by considering the various fluctuation in the aspect of integration. In this paper, first, It proposed the reasonable operational way of the SCM about when the customer’s demanding is various and demanding expectation fluctuates in capacity standardization of producer stage. Second, the paper proposed the management way for demanding by considering confirmed demanding information, related inventory expense and demanding shortage expense when we make production and distribution plan. The paper applied the genetic algorithm proved for current usefulness. it proposed the optimal operational way for SCM by dividing into 2 ways for dealing with the duration of confirmed demanding information and various fluctuation.