This work in progress aims to shed light on the influence of airports’ sensory environment on the destination image formation, by underlining the need for differentiation in the global market. A two-study approach is proposed with observation and questionnaires, investigating both the internal and external environment of four airports.

This study aims to answer the following question: Does leader brand personality dimensions mediate the relationship between self-identity expression and voting intention? The notion of political leaders as brands has been examined during the last decade by several studies and the increasing importance during the electoral process is now evident. Additionally, self-identity expressiveness, as a construct, has been connected to either psychological or sociological context regarding behavioral intention. The current research intends to build a framework for incorporating the concepts of leader brand image through brand personality dimensions, self-identity expression and voting intention for a political party. A quantitative survey through online structured questionnaire is employed in Greece and several significant theoretical and managerial contributions are provided.

The relationships among corporate social responsibility (CSR) practices, corporate identity, and Hedonic and Utilitarian Dimensions of Consumer Attitude were evaluated for the luxury corporation Hermes. Discretionary CSR practices and moral/ethical CSR practices emerged as significant predictors of the corporate social values dimension of identity. Relational CSR practices, however, contributed mainly to the expertise dimension of corporate identity. Also, familiarity with CSR practices of a corporation had a significant effect on corporate identity, which in turn affected both dimensions of consumer attitude. Both corporate expertise and corporate social values were significant predictors of consumer attitude. The results are interpreted within a dual process model of corporate identity.