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        검색결과 2

        1.
        2023.07 구독 인증기관·개인회원 무료
        The growing trend of companies using digital platforms for internationalization has raised the important issue of how companies on such platforms develop unique abilities, but few academic studies have focused on this field. This study develops a theoretical framework of the drivers and outcomes of multinational corporations’ organizational generativity on digital platforms. This study explores how companies effectively convert and integrate resources for generativity, and further improve firm performance during the process of internationalization. Our empirical results show that companies’ big data analytics capability, customer agility, platform openness, and network centrality have significant positive effects on organizational generativity. Furthermore, organizational generativity has a significant positive effect on firm performance. This study ultimately discusses theoretical and practical implications.
        2.
        2023.07 구독 인증기관·개인회원 무료
        With the rapid growth of Podcast listening volume in the past two years (SoundOn, 2021), more and more research is also devoted to podcasts. Previous literature investigating podcasts mainly focused on the motivation of podcast listeners. This study aims to find out the voice characteristics of the producer and the psychological needs of the listener that affect listening intention, including speech rate, voice pitch, voice gender, and especially the mediating effect of affiliation needs and epistemic curiosity between proximity and listening intention. This study collects data from 3 experiments. We construct our stimuli from a script for a book introduction.