Purpose- This paper aims to examines the various factors Influencing Sales of Infant Formula Milk in China under the Covid-19 Pandemic, and base on this analysis, to present some measures for the sellers and consumers. Design/methodology- The 846 number of comments for 84 bands form e-commerce platform was taken as the index reflecting consumers’ purchasing behavior, and the properties of various types of infant formula milk (commodity name, gross weight and milk source) were taken as the independent variables to analyze the influencing factors of purchasing behavior of infant formula milk by multiple regression method. Findings- The important factors influencing the purchase behavior of infant formula milk are that product name, source of milk, domestic or imported products, applicable age, and packing unit. And then Consumers tend to buy 200-500yuan barrels of imported infant formula milk. Originality/value – The originality of this study can be found in its context, that is, under the Covid-19 Pandemic. At present, China has achieved the best epidemic control effects, which creates a great opportunity for Chinese brand infant formula milk to go abroad and realize internationalization in the future.

인터넷의 등장에 따라 전자상거래 업계의 고속 발전이 추진되었다. 제3자 결제는 인터넷 기술 개발의 맥락에서 등장한 새로운 유형의 결제 방법이다. 제3자 결제의 발달로 사람들에게 편리하고 빠른 온라인 결제 방법이 제공되었으며, 사람들의 생활이 가속화됨에 따라 점점 더 많은 사람들이 이 빠른 방법을 선택하고 제3자 결제가 빠르게 성장하고 있다. 그러나 제3자 결제 산업은 플랫폼의 건전한 개발을 촉진하기 위해 개선해야하는 기술적 위험, 자본 강수 위험 및 플랫폼 도덕적 위험과 같은 잠재적 위험도 있다.