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        2016.07 구독 인증기관·개인회원 무료
        As digital media empowers consumers to initiate and participate in the marketing communication process more than ever, the current study aimed to investigate whether consumer motivations to use media are associated with the concept of psychological distance. Using a general population sample (N = 291) in U.S., psychological distances of four media platforms (i.e., television, mobile, laptop, newspaper) are compared and the relationship between media usage motivations (perceived ease of use, perceived usefulness, usage frequency, emotional attachment, and compatibility) and psychological distance are examined. Results indicate that psychological distance varies across media types and the relationship between psychological distance and media usage motivations is mostly positive.