The beauty industry is more and more expanding due to the continuously increased interest in appearance and consumer purchases. Especially for home beauty devices, their interests hve been increased since the outbreak of COVID-19. Over the past 20 years, various studies have been conducted on beauty device, but Galvanic device has not been enough. In this study, 24 adult women, aged 43 to 59, were conducted a survey and skin analysis before and after using galvanic LED skin device for four weeks. Skin analysis was carried out by Antrea 3D(Miravex Ltd., Ireland), F-ray(BEYOUNG Co., Korea), and DUB SkinScanner(tpm Co., Germany). According to the survey, few people experienced skin-care shops or beauty devices, but many people responded positive after using the device. For the results of eye wrinkles, the average depth of wrinkles was significantly reduced(improved) in the top 25% group of subjects, and the wrinkles around the mouth were also significantly reduced(improved). Before using the device, the lifting around the eyes increased significantly from the middle 50% of the skin's sagging angle. Although the cheek area decreased (improved), the skin density increased(improved) significantly in the lower 75% of subjects with low skin density before use. The pore volumn was significantly reduced(improved) from 25% of the average pore volume before use. Pore area, density, count, depth and filling were significantly reduced(improved) from the top 75% of the skin conditions before use. For pore binding, the pore roughness value before use of the device was significantly reduced(improved) in all subjects. From the above results, it can be noted that the wrinkles, lifting, skin density and pores of galvanic LED skin beauty device have been improved. In addition, subjects with poor skin conditions showed greater improvement than those with good skin conditions.

Luxury companies are striving to improve their communication with customers while paying attention to online promotion and marketing activities. As companies interact with customers in luxury brand communities via various channels, they yield consumers higher value throughout the effective consumption process. In addition, this connection enhances customers’ understanding of the company, making it easier for companies to acquire empathy from customers. This study aims to analyze the value factors that affect luxury brand community members’ purchase intention and brand attitude. This study utilizes online survey results of four hundred prestige brand community users in China. The results reveal the positive effects of customer engagement on customer psychological empowerment and flow, the positive impacts of customer psychological empowerment and flow on community identity and brand attachment, the positive effects of community identity on purchase intentions, and the positive effects of brand attachment on purchase intentions and brand attitude. Furthermore, the results show that community types and fashion involvement partially moderate customer engagement. This study provides theoretical suggestions for relationship marketing in the luxury brand community environment. Last, this study presents practical implications that companies could utilize to create an emotional connection with their community members, resulting in an increase of customer support.