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        검색결과 1

        1.
        2014.07 구독 인증기관 무료, 개인회원 유료
        Generation Y is becoming important to marketers. Since this consumer is disloyal, more value has to be offered to him. This value can be generated through “coolness” of a brand. By means of a mixed-method approach the German Generation Y consumer is characterized and his perception of cool brands elaborated.
        4,000원