Purpose - This study aims to elucidate the status of women as consumers and observe their consumption trends in relation to culture. Research design, data, and methodology - Past studies of women as consumers were observed and their consumer behaviors were noted. The stigma of women in society and how it has impacted the market industries were examined. Additionally, the role of culture in consumerism for women were also reviewed and elucidated. Results - The stereotypical roles that are placed in women in society are still prevalent for the marketing industry and is reflected in their businesses. Additionally, the role of culture plays a significant role in the consumer behaviors of women and thus businesses should understand its intricate differences between countries. Fashion industry is one that plays a prominent role in women’s consumerism and the impact of culture has a prominent impact on women’s consumer habits as well. Conclusions - Additional studies should be conducted to understand the consumerisms of women in the marketing industry. Businesses should also be aware of the vastly different cultural norms of various countries and tailor to their preferences. Only through a thorough examination and understanding of the consumer behavior in women will markets be able to flourish and gain solid ground in global businesses.

Purpose - The purpose of this study is to examine the current trends of women in management fields from an Australian perspective. With the increase of women in the workforce, this will prove to be a valuable study. Research design, data, and methodology - This paper observed past research on women in management in Australia and defined some factors on their characteristics. Comparisons between the unique characteristics of women in management in Australia compared to those in Asia or other Western countries were evaluated. Results - Our results have showed that there are an increasing number of women in the workforce in management areas in Australia, and they are steadily rising. The gradual shift of perception in society on women entering the workplace and working will continue to have a lasting effect on the number of women in careers of management. Conclusions - The perception of women being at-home moms and men working has begun to shift in the current era. With this change evident in many countries around the world, other countries will also be able to include more women into the workplace. Raising awareness of the issues women face in the management world will be beneficial for aiding future women leaders.