There have been significant changes to family values and the types of families have diversi-fied. This phenomenon gave way to the rise of the lower fertility and aging society, and could also cause disorganization or crisis of family in the future. It has now become necessary to build family-friendly values through the new education envi-ronment, Web 2.0. Social Network Service (SNS), the main idea of this study, represents one type of the new environment. It is a vital and well-matched concept with family-friendly val-ues. The paradigm shift in education has features such as interaction, relationship and com-munication. The purpose of this study was to suggest feasibility of Social Network Service for forming family-friendly values. To verify the feasibility, four family websites in Korea were examined with the research method of SWOT Analysis. To find strategies, SWOT factors were identified as follows; 1) Strength factors of Social Network Service for family-friendly values formation: free ser-vice, diverse functions, and global interactivity through language service. 2) Weakness factors: unstable, virtual disorder resulting from too many functions, and lack of user directedness. 3) Opportunity factors: increasing needs of family value education and improvement to mul-ticultural society. 4) Threat factors: digital literacy divide between old and new generation and decreasing time to communicate with family. In this study, the following seven strategies were extracted through SWOT analysis: 1) Practice educational paradigm shift: Web 2.0 2) Change educational settings in multicultural society 3) Challenge media convergence 4) Represent ability of ubiquitous learning 5) Promote interactivity across all age groups, taking into account life cycle 6) Present user-directed interfaces 7) Conduct instructional contents or curriculum with blended learning at K-12 Keywords: Family friendly values, Web 2.0, Learning 2.0, SWOT Analysis

The aim of present study was to suggest the appropriate way to establish and interpret mediating effect on sport psychology research by reconsidering Barron and Kenny`s criteria (1986) which has been widely used for explaining mediating effect in psychological research. Qualitative review of psychological literature suggesting mediating effect was performed. As a result, we identified several limitations from the Barron and Kenny`s criteria which is two-dimensional classification including fully mediated model and partially mediated model. For example, the criteria cannot explain the issue related to equivalent models which are statistically identical but are logically different, and it disturbs apposite interpretation for the main mediated model. Thus, we discussed the relationship between the equivalent model and the mediated model, and suggested the advisable approach to mediated model for sport psychologists.