This study investigates the effects of experiential marketing by categorizing fashion pop-up store experiences according to the strategic experiential modules (SEMs): sensory, emotional, cognitive, behavioral, and relational. It analyzes how these experiential factors influence shopping flow, impulse buying, and word-of-mouth intentions. A survey was conducted with 400 participants, equally distributed by gender and age group (20 and 30-year-old). Valid responses from 320 participants were analyzed using factor analysis, reliability testing, correlation analysis, and regression analysis in SPSS. Findings revealed four key elements of experiential marketing: sensory/emotional, relational, cognitive, and behavioral. Sensory/emotional, relational, and cognitive factors positively affected shopping flow, which enhanced impulse buying and word-of-mouth intentions. However, behavioral factors did not have a significant effect. These results underscore the impact of experiential marketing on pop-up store customer behavior and highlight the understudied area of word-of-mouth marketing. The study specifically targeted consumers most likely to visit pop-up stores, ensuring practical significance by providing data to develop strategies for increasing experiential marketing efficiency. Additionally, the results identify the critical elements of experiential marketing in pop-up stores and examine how they interact with shopping flow and impulse buying. This research contributes valuable insights into optimizing consumer engagement in pop-up retail environments, emphasizing the importance of sensory and relational experiences in driving consumer behavior and addressing gaps in existing marketing literature.

In this study, nitric acid oxidation with varied treatment temperature and time was conducted on the surfaces of polyacrylonitrile- based ultrahigh modulus carbon fibers. Scanning electron microscopy, X-ray photoelectron spectroscopy, Raman spectroscopy and surface tension/dynamic contact angle instruments were used to investigate changes in surface topography and chemical functionality before and after surface treatment. Results showed that the nitric acid oxidation of ultrahigh modulus carbon fibers resulted in decreases in the values of the crystallite thickness Lc and graphitization degree. Meanwhile, increased treating temperature and time made the decreases more obviously. The surfaces of ultrahigh modulus carbon fibers became much more activity and functionality after surface oxidation, e.g., the total surface energy of oxidized samples at 80 °C for 1 h increased by 27.7% compared with untreated fibers. Effects of surface nitric acid oxidation on the mechanical properties of ultrahigh modulus carbon fibers and its reinforced epoxy composites were also researched. Significant decreases happened to the tensile modulus of fibers due to decreased Lc value after the nitric acid oxidation. However, surface treatment had little effect on the tensile strength even as the treating temperature and processing time increased. The highest interfacial shear strength of ultrahigh modulus carbon fibers/epoxy composites increased by 25.7% after the nitric acid oxidation. In the final, surface oxidative mechanism of ultrahigh modulus carbon fibers in the nitric acid oxidation was studied. Different trends of the tensile strength and tensile modulus of fibers in the nitric acid oxidation resulted from the typical skin–core structure.

Purpose: Many studies show that promoting the development of trade facilitation has a positive role in stimulating the country's foreign trade. Therefore, it is of great practical significance to study the development level of trade facilitation for China's export trade. Research design, data and methodology:This study analyzes the growth trend of China's export trade volume in 2009-2019, the characteristics of China's export trade market according to the top 18 major exporting countries in 2017-2018, the structure of export commodities to understand China's economic development level, and compares the total amount of trade exported to all uses this to measure the level of trade development. On this basis, this paper selects the 2011-2018 Trade Facilitation Index and C continents to study the development trend. Based on the theory of trade facilitation, this paper constructs the Trade Facilitation Index, and hina's export trade volume for empirical research. Results: The results show that trade facilitation has a positive and significant impact on the development of China's export trade. Conclusions: Based on the analysis of the actual situations and empirical results, this paper puts forward some suggestions to promote the level of trade facilitation in order to promote the development of import and export trade.