At present, the social development speed is getting faster and faster, and the construction speed of many industries is gradually rapid, and excellent results have been achieved. Under the strategic background of the “Belt and Road” initiative, logistics trade has entered a more critical period of development, obtaining more opportunities and platforms, but also facing more challenges, which requires logistics trade enterprises to do more exploration and research. Maintain the status quo of steady operation of logistics trade. This paper explores the development path of logistics trade under the background of “Belt and Road” initiative, hoping to maintain a good situation of logistics trade.

With the change of industrial structure and the advancement of industrialization process in developing countries, product trade has become an important industrial trade between developing countries and developed countries. The level of trade has also become an important indicator to measure a country’s economic development and industrialization level. The development of international trade in the new era has also entered a new stage. Trade is an important part of a country’s economic development, especially the trade of cultural products under the background of modern society. With the official signing of the China-South Korea Free Trade Agreement on June 1, 2015, China and South Korea officially completed the system design of the construction of the China-South Korea free trade area and will soon enter the implementation stage. In order to better realize the great goal of “China and South Korea linkage the world, opening up and creating prosperity”, it was very necessary to explore the development trend of cultural product trade. The following part of this paper mainly focuses on the development of cultural product trade between China and South Korea in the new era.

In recent years, with the development of economic globalization and the promotion of modern media technology, cultural enterprises such as publishing, entertainment and new media have sprung up like mushrooms after a rain and made significant contributions to economic growth, which not only increased China's financial revenue, but also promoted product export and improved its international image. Although the digital cultural trade of Chinese enterprises started relatively late, it has already formed a certain scale and has a good development prospect in the international development and cooperative operation. Since the signing of the cooperation agreement between China and South Korea in June 2015, it has largely promoted the development of enterprises’ digital cultural trade. By comparing the digital development of cultural trade between Chinese and Korean enterprises, this paper points out the current problems faced by Chinese enterprises in the internationalization development, and gives practical suggestions.

This study uses the moderating model to explore the relationships between Corporate Social Responsibility (CSR) associations, brand awareness and consumer purchase intention. Besides investigating the direct effects of CSR associations on brand awareness and consumer purchase intention, this study also focuses on discovering the moderating role of CSR associations on the relationship between brand awareness and consumer purchase intention among Vietnamese students. Adapting scales from previous research, the authors distribute questionnaires to consumers across the country. Then, the validity and reliability are tested via Cronbach’s alpha, Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA). Moreover, by employing a meta-analytical path analysis with a sample of 686 consumers, the authors show that CSR associations play an important role in shaping purchase intention among Vietnamese consumers regarding the consumption of organic milk products. Also, CSR associations have a strong effect on brand awareness. However, our study shows that purchase intention is not directly affected by brand awareness. In other words, brand awareness does not mediate the relationship between CSR associations and purchase intention. Interestingly, authors show that CSR associations moderate the link between brand awareness and consumer purchase intention. Based on the research, some recommendations are made to companies that produce organic milk products.