With the rapid development of society and the wide application of information network technology, we have entered the era of new media, and more and more schools have opened the course of "New Media Marketing", trying to better fit the new media with the marketing profession in order to meet the needs of a diversified society and cultivate high-quality talents. This article lists the teaching examples of online plus offline plus practice during the COVID-19 epidemic, and examines the current situation, the main problems faced and the solutions of the blended teaching practice of the New Media Marketing Course in the context of the actual situation of university teaching.